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Print-and-Apply Labelling Machines: Are They Worth It for Your Business?

Print-and-Apply Labelling Machines: Are They Worth It for Your Business?
4 months ago
Print-and-Apply Labelling Machines: Are They Worth It for Your Business?

Print-and-Apply Labelling Machines: Are They Worth It for Your Business?

In today’s fast-paced production and logistics environments, accuracy and efficiency are everything. Businesses are constantly looking for ways to reduce manual handling, improve traceability, and speed up output — without sacrificing quality.

One solution that’s gaining serious traction across industries is the print-and-apply labelling machine. But is it the right investment for your operation?


What is a Print & Apply Labelling Machine?

A print-and-apply labelling machine is an automated system that prints a label — usually with variable data like barcodes or batch codes — and immediately applies it to a product, carton, or pallet.

No manual peeling, placing, or pressing. The entire process is fast, precise, and hands-free.

They’re commonly used in:

  • Warehouses and distribution centres
  • Food and beverage packaging lines
  • Pharmaceutical production
  • Manufacturing and assembly environments

  • How it Works

    These systems typically include:

  • A thermal transfer or direct thermal printer
  • An applicator arm (e.g. tamp, blow, or wipe-on)
  • A conveyor or product detection sensor
  • Software integration to pull real-time data from ERP/WMS systems

  • Once the label is printed, the applicator arm positions it on the product with incredible speed and accuracy — often within milliseconds.


    Benefits of Print-And-Apply Systems

    1. Increased Throughput

    Machines can label hundreds (or thousands) of products per hour — significantly more than a manual process allows.

    2. Consistency and Accuracy

    No crooked, misaligned, or unreadable labels. Every label is placed exactly where it should be.

    3. Reduced Labour Costs

    Automating labelling frees up staff for other high-value tasks, helping to reduce operational costs and reliance on manual labour.

    4. Better Compliance

    For industries with strict labelling regulations (like pharma, food, and logistics), these machines help ensure every label meets quality and traceability standards.

    5. Scalable Integration

    Modern print-and-apply systems integrate seamlessly with warehouse management systems (WMS), production lines, and packaging equipment — setting the stage for full automation.


    Is It Worth Investment?

    While the upfront cost of a print-and-apply system can be significant compared to manual labelling or desktop printers, the return on investment (ROI) can be fast — especially if:

  • You’re labelling high volumes daily
  • You face frequent labelling errors or downtime
  • Labour shortages are affecting throughput
  • You need to scale production without increasing headcount
  • You require compliance with strict industry standards

  • For many businesses, the savings in labour, rework, and lost time far outweigh the initial cost within the first year of deployment.


    Real-World Example: Labelling in Pharmaceutical Manufacturing

    In pharma, every label must be traceable, legible, and compliant with MHRA or EU FMD requirements. A misplaced or missing label can result in costly recalls or regulatory action.

    By switching to a print-and-apply system, pharma companies can:

  • Reduce manual errors
  • Integrate directly with batch control systems
  • Maintain compliance with consistent GS1 barcode placement
  • Streamline workflows without sacrificing accuracy

  • At BHT Services, we work with businesses across manufacturing, logistics, pharma, and food production to assess, supply, and support print-and-apply labelling systems.

    Whether you’re considering automation for the first time or want to upgrade existing labelling infrastructure, we can help you design a solution that’s built for performance, scalability, and compliance.

    Contact us today to explore whether a print-and-apply system is right for your operation.

    Print-and-Apply Labelling Machines: Are They Worth It for Your Business?