Labelling for E-commerce Logistics: Speed, Scale & Accuracy
Labelling for E-commerce Logistics: Speed, Scale & Accuracy
The e-commerce sector has exploded over the past decade — and with it, the pressure on warehouses, 3PLs, and fulfilment centres to ship faster, smarter, and more accurately than ever before.
One area that often gets overlooked in this high-speed race? Labelling.
But when labels fail — through poor print quality, adhesive issues, or scan errors — the impact is immediate:
❌ Delayed shipments
❌ Misrouted parcels
❌ Increased returns
❌ Angry customers
Why Labelling Is So Critical in E-commerce
Every order that leaves a fulfilment centre needs a label that’s:
Poor-quality labels lead to failed scans, sorting delays, missed SLAs, and expensive rework — not to mention customer complaints.
What Makes a Good E-commerce Labelling Setup?
1. The Right Thermal Printer
Thermal printers are the go-to in e-commerce because they’re:
Whether you're running Zebra, TSC, Sato, or Toshiba, we can advise on flat-head vs near-edge models based on your throughput and label type.
2. Compatible Ribbons
You need labels that:
Incorrect pairings = faded text, smudged barcodes, or labels that peel off in cold or humid environments
3. Variable Data Ready
E-commerce labels often require dynamic data:
Your printer and software must work together seamlessly to pull data in real-time and print without lag or error.
4. Scalability
When your order volume spikes (e.g. Black Friday, Q4, or a viral product launch), your labelling system must keep up. That means:
Common E-commerce Labelling Mistakes
How BHT Services Can Help You
We supply e-commerce businesses across the world with:
Whether you're a growing online retailer or a 3PL handling thousands of orders daily, our team can help you streamline your labelling process from end to end.
Contact us today to discuss how we can help you label smarter, faster, and more reliably.
